World Cup Mascots - Which is Best?
There are a lot of things that the modern World Cup has killed off: embarrassing team songs ; clearly carved-up group games between sides ; any sense of sodding perspective about England's progress . But oddly, the existence of a tournament mascot goes from strength to strength. This is for two reasons. Firstly, it's so the organisers can sell a load of old tat to kids, and secondly, it's because it's a representative shorthand for the host nation, like that dull overlong bit they put on while you're voting in Eurovision . But there's no denying that the marketing of the mascot has become both slicker and in some ways, slightly sadder for it. I decided to run the rule over every football World Cup mascot since the concept began, having a ponder on the who, why and what the hell. At the end I'll have a bash at the one I think I like the most, so if you've got any thoughts, drop me a line in the comments below: 1966 - World Cup Willie The trailblazer by wh